Nombre del autor:Fran Rejón

https://www.emerald.com/insight/content/doi/10.1108/IJCHM-10-2020-1244/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest Drawing on the self-determination theory, the assemblage theory and customer experience literature, this paper aims to develop a framework to understand motivational customer experiences with chatbots…

https://www.tandfonline.com/doi/full/10.1080/13683500.2020.1780200 This research aims to analyse the complexity of the factors that influence intentions to use advanced mobile applications (apps) based on smart technologies like beacons in which tourists can access information through their smartphones while visiting a museum based in the localization. A total of 542 individuals participated in an experiment…

https://www.emerald.com/insight/content/doi/10.1108/IJCHM-09-2020-1032/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest This paper aims to explore tourist perceived value and attachment to intelligent voice assistants (IVAs) as antecedents of the quality of the human–IVA relationship in the hospitality domain…