Residents’ willingness to become peer-to-peer tourism experience providers in mass tourism destinations
In this article we explore residents’ willingness to become peer-to-peer (P2P) tourism experience providers. Grounded in the theory of planned behaviour (TPB) and the self-determination theory (SDT), we put forward a model relating residents’ willingness and their attitude towards such experiences, their resources and capabilities, their perceptions of P2P tourism experiences and their intrinsic and …